HomeAboutCompany History

2017The beautiful journey continues

Over 50 cities in China and SE Asia have China Highlights offices or contracted partners; over 120 staff serve at the Guilin headquarters: among them 14 have served over 10 years and 70% are women.

2016Asia Highlights is born

Asia Highlights local guide

The company launches a new website www.asiahighlights.com along with the Asia Highlights Team, providing tailor-made travel services in Asian countries beyond China.

2015China Highlights becomes independent

China Highlights International Travel Service Co. Ltd is born and is no longer a department of CITS Guilin. The company becomes the largest China-based travel agent for foreign customers, serving over 10,000 satisfied custmers each year (45,000 in 2015).

2014 Recommended by international media

BBC Travel, USA Today, Viator, and About.com recommend China Highlights as the company grows.

2013China Train Tickets Booking App is released

We release China Train Tickets Booking App in English, helping travelers book their train tickets in China. We launche the policy “Absolutely No Shopping, No Detours, No Factories”, making it the first Chinese travel company to purge "commission tours".

2012Certificate of Excellence award from TA

We receive our first Certificate of Excellence award from TripAdvisor. China Highlights is the first Chinese travel company listed on TripAdvisor and we have over 1,000 positive reviews.

2011Expansion to Russian and Italian markets

China Highlights continues to expand to Russia and Italy, with the launch of its Russian website www.chinahighlights.ru and Italian website www.viaggio-in-china.it.

2010CNN recommends

CNN recommends us in its article. Our mother company CITS celebrates its 50th anniversary.

2009Expansion to Spanish markets

We launch the Spanish website (www.viaje-a-china.com). NBA star Andrew Bynum visits Guilin with China Highlights.

2008 Expansions to French markets

The French website www.voyageschine.com goes online. Service Values and Vision of China Highlights are settled.

2007Paypal Awards

We win Paypal Awards. China Highlights becomes the biggest Paypal client in China’s travel market. We begin to support a local volunteer association. The Prime Minister of Nepal travels with China Highlights.

2006Customer Care Team established

The Customer Care Team is officially established, to guarantee high-level service.

2004A third update to the English website

A third, updated, version of the English website goes online.

2003Expansion to German and Japanese markets

China Highlights expands into German and Japanese markets by launching its German website (www.chinarundreisen.com) and Japanese website (www.arachina.com).

2002The English website’s first upgrade

The website receives its first upgrade, greatly improving usability. A Customer Service section is added and the Hotel-Reservation business starts.

1998China Highlights is born

Victor Shu, founder and CEO, launches the China Highlights English website (www.chinahighlights.com), as part of CITS Guilin. It is one of the first travel websites in China, specializing in tailor-made tours to China. An Israeli becomes the first website customer.