Over 50 cities in China and SE Asia have China Highlights offices or contracted partners; over 120 staff serve at the Guilin headquarters: among them 14 have served over 10 years and 70% are women.
The company launches a new website www.asiahighlights.com along with the Asia Highlights Team, providing tailor-made travel services in Asian countries beyond China.
China Highlights International Travel Service Co. Ltd is born and is no longer a department of CITS Guilin. The company becomes the largest China-based travel agent for foreign customers, serving over 10,000 satisfied custmers each year (45,000 in 2015).
BBC Travel, USA Today, Viator, and About.com recommend China Highlights as the company grows.
We release China Train Tickets Booking App in English, helping travelers book their train tickets in China. We launche the policy “Absolutely No Shopping, No Detours, No Factories”, making it the first Chinese travel company to purge "commission tours".
We receive our first Certificate of Excellence award from TripAdvisor. China Highlights is the first Chinese travel company listed on TripAdvisor and we have over 1,000 positive reviews.
China Highlights continues to expand to Russia and Italy, with the launch of its Russian website www.chinahighlights.ru and Italian website www.viaggio-in-china.it.
CNN recommends us in its article. Our mother company CITS celebrates its 50th anniversary.
We launch the Spanish website (www.viaje-a-china.com). NBA star Andrew Bynum visits Guilin with China Highlights.
The French website www.voyageschine.com goes online. Service Values and Vision of China Highlights are settled.
We win Paypal Awards. China Highlights becomes the biggest Paypal client in China’s travel market. We begin to support a local volunteer association. The Prime Minister of Nepal travels with China Highlights.
The Customer Care Team is officially established, to guarantee high-level service.
A third, updated, version of the English website goes online.
China Highlights expands into German and Japanese markets by launching its German website (www.chinarundreisen.com) and Japanese website (www.arachina.com).
The website receives its first upgrade, greatly improving usability. A Customer Service section is added and the Hotel-Reservation business starts.
Victor Shu, founder and CEO, launches the China Highlights English website (www.chinahighlights.com), as part of CITS Guilin. It is one of the first travel websites in China, specializing in tailor-made tours to China. An Israeli becomes the first website customer.
