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Asia Highlights' History

Asia Highlights' History

By Candice SongUpdated Jun. 20, 2023

2021/2022 Travel with confidence during the pandemic

2,000+ clients traveled Asia with us in 2020/21, among whom 96% are satisfied.

The world is ready to welcome you back. We're only a click away. Enjoy our most generous booking policy for a worry-free travel during pandemic: You enjoy 100% refund of any payments made to China Highlights prior to 3 weeks before departure (detail⇒).

2020 Provide travel service in Caucasus and Central Asia

The Caucasus and Central Asia consists of eight independent countries: Azerbaijan, Georgia, and Armenia in the Caucasus and Kyrgyzstan, Kazakhstan, Tajikistan, Uzbekistan, and Turkmenistan in Central Asia. Asia Highlights is able to provide private tailor-made travel for you to admire the landscapes, the culture and the history along the Ancient Silk Road.

2019 The beautiful journey continues

Over 50 cities in China, Southeast Asia and North Asia have China Highlights offices or contracted partners; over 120 staff serve at the Guilin headquarters: among them 27 have served over 10 years, as well we have staff from England, Ireland, Italy, New Zealand, Russia and the US.

2018 Our service extended to India

More contacts and stronger relationship has been built in the Indian region. Asia Highlights is able to provide private service in India and its neighboring countries.

2017 Provide travel service in Japan

Asia Highlights sent its first group to Japan in early 2017. After that Japan has become a steadily growing popular destination.

2016 Asia Highlights is born

The company launched its website along with the Asia Highlights Team, providing personalized tailor-made travel services in Southeast Asia – Cambodia, Laos, Myanmar, Thailand, and Vietnam.

2015 China Highlights becomes independent

China Highlights International Travel Service Co. Ltd is born and is no longer a department of CITS Guilin. The company becomes the largest China-based travel agent for foreign customers, serving over 10,000 satisfied custmers each year (45,000 in 2015).

2014 Recommended by international media

BBC Travel, USA Today, Viator, and recommend China Highlights as the company grows.

2013 China Train Tickets Booking App is released

We release China Train Tickets Booking App in English, helping travelers book their train tickets in China. We launche the policy "Absolutely No Shopping, No Detours, No Factories", making it the first Chinese travel company to purge "commission tours".

2012 Certificate of Excellence award from TA

We receive our first Certificate of Excellence award from TripAdvisor. China Highlights is the first Chinese travel company listed on TripAdvisor and we have over 1,000 positive reviews.

2011 Expansion to Russian and Italian markets

China Highlights continues to expand to Russia and Italy, with the launch of its Russian website and Italian website

2010 CNN recommends

CNN recommends us in its article. Our mother company CITS celebrates its 50th anniversary.

2009 Expansion to Spanish markets

We launch the Spanish website ( NBA star Andrew Bynum visits Guilin with China Highlights.

2008 Expansions to French markets

The French website goes online. Service Values and Vision of China Highlights are settled.

2007 Paypal Awards

We win Paypal Awards. China Highlights becomes the biggest Paypal client in China's travel market. We begin to support a local volunteer association. The Prime Minister of Nepal travels with China Highlights.

2006 Customer Care Team established

The Customer Care Team is officially established, to guarantee high-level service.

2004 A third update to the English website

A third, updated, version of the English website goes online.

2003 Expansion to German and Japanese markets

China Highlights expands into German and Japanese markets by launching its German website ( and Japanese website (

2002 The English website's first upgrade

The website receives its first upgrade, greatly improving usability. A Customer Service section is added and the Hotel-Reservation business starts.

1998 China Highlights is born

Victor Shu, founder and CEO, launches the China Highlights English website (, as part of CITS Guilin. It is one of the first travel websites in China, specializing in tailor-made tours to China. An Israeli becomes the first website customer.

Why Travel with Asia Highlights (98.8% positive customer reviews among 10,000+)

  • Unique experiences tailored to your interests: Enjoy a premium trip that goes beyond the typical tourist attractions.
  • Hassle-free travel and peace of mind: Every aspect of your trip will be carefully planned and organized by your 1:1 travel consultant.
  • Experienced and knowledgeable guides: Your guides will be local and love to work for travelers' smiles.
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The Asia Highlights Experience

1-to-1 Expert Planning

1-to-1 Expert Planning

Your tour will be tailor-made to suit you by a destination expert. Your personal travel advisor will always reply within 24 hours.

Personal Journeys

Personal Journeys

Enjoy having your own personal local guide and ride. Explore destinations at your own pace. Have as much flexibility as possible.

Authentic Experiences

Authentic Experiences

Go beyond the sightseeing. Understand the destinations by practicing the local culture and interacting with local people.

One-Stop Service

One-Stop Service

Leave all the booking work to us, including international and internal transportation, visas, hotels, meals, and activities.

Where Can We Take You Today?

China Tours

About Us
At Asia Highlights, we are committed to providing you a premium, quality private tour, whether it's a milestone trip, family trip, or bucketlist trip — your planning will be made easy with just one specialist throughout. Know more ...
Rated 4.9 out of 5 | Excellent
China Highlights International Travel Service Co., LTD
Corporate Number: 914503003486045699
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