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Mission Statement

Discovery Your Way! China Highlights International Travel Service Co. Ltd. exists for its customers, channeling its expertise into providing customer-oriented China tours, with the best travel information, the highest possible quality and excellent value for money.

In forming Asia Highlights to extend its market to other countries in Asia, China Highlights aims to help its customers create a unique trip, with the same excellent service we provide in China, but mostly south of the Chinese border, in Southeast Asian countries.

Asia Highlights’ Vision

Our vision is Creating Beautiful Journeys.

Customized Asian Tours with Ease of Planning

Asia Highlights helps people from all over the world to plan trips to Southeast Asia easily and to travel in the way they want by tailoring trips to their needs and interests.

We aim to understand and cater for travelers from different countries, with different cultures, languages and needs, providing smart online booking platforms, complemented by experienced travel experts. We customize and provide uniquely attractive trips to Southeast Asia, efficiently and with a minimum of hassle..

In-Depth Approaches to Innovative Discovery

Asia Highlights' customers are enabled to discover the essence of Southeast Asian culture, appreciate to a deeper level the lives of the people and gain unique experiences of Southeast Asia.

Asia Highlights strives to develop new and innovative travel products through keeping abreast of advances in technology alongside our in-depth knowledge of Southeast Asian history, folk customs and contemporary society.

We possess a passionate love of Southeast Asia and we are eager to reveal and provide access to Southeast Asia’s beauty. Asia Highlights will dare to pioneer changes that are beneficial to our clients, our team and the general population.

Caring Service for Enjoyable Trips

Asia Highlights offers warm, caring and thoughtful service to ensure our customers have an enjoyable trip to Southeast Asia. Asia Highlights wants to narrow the gap and enhance friendship between the people of Southeast Asia and the rest of the world.

Our Values

Team Up

We will know that we are living by this value when we...

  • have the attitude that people are more important than business… it's our people who make Asia Highlights the success that it is.
  • are quick to listen and quick to communicate.
  • value all teammates, believing that an ordinary group of people can make an extraordinary team.
  • ask ourselves, "What did I share with my team today?"
  • are humble and recognize the abilities of others.
  • realize it is more blessed to give than to receive.
  • love, because love covers over all wrongs.
  • make the sum of one plus one greater than just two.
  • take an "I am responsible for Asia Highlights" approach when a problem arises, and ask ourselves, "What would I do if I was in charge?"
  • are quicker to thank than to complain; kind action now is better than regret later.
  • actively participate in decision-making and fully back each decision made.

Integrity and Trustworthiness

We will know that we are living by this value when we...

  • convey what is excellent, honorable, praiseworthy, true, kind and beautiful, and create the best travel experience for customers.
  • promote understanding, communication and love between Asia and the rest of the world.
  • protect the environment and promote eco-tourism.
  • respect the people, cultures and customs at tourist destinations.
  • are grateful to our customers, and contribute to the well-being of society by our considerate actions.
  • are honest in our advertising, telling the truth to our customers and delivering on our promises.
  • have the courage to take on the responsibilities that will help us to achieve excellence.
  • let our 'Yes' be 'Yes' (or our 'No' be 'No') when dealing with people, and pull out all the stops to achieve the results we say we will produce.

Customer Satisfaction

We will know that we are living by this value when we...

  • imagine ourselves in the customers' shoes and understand the customers' point of view.
  • pay attention to detail, making us more professional.
  • do not allow any little mistakes to destroy our customers' once-in-a-lifetime China trip; one flaw may spoil the whole experience.
  • remember that Asia Highlights exists because of the unique interests and needs of our customers.
  • value feedback, for customers are our best teachers.
  • treat our customers with warmth and care as well as courtesy and respect, for they are also our friends.

Discovery and Innovation

We will know that we are living by this value when we...

  • seek advice as the first step in innovation.
  • ask ourselves, "What did I discover today?", going beyond the beaten track and improving daily.
  • remember that yesterday's answers may be inadequate for today's problems.
  • think, "What 'discovery' can I customize for this customer?"
  • are content to be the initiator, even if not the finisher.
  • realize that imagination and creativity are the power behind productivity.
  • make do without; innovating to achieve goals despite insufficient resources!