Japan is a country of festivals and no matter when you visit, its pretty likely that there's a celebration or major holiday happening in at least one of the major cities. In Japan, festivals are known as matsuri and are often spectacular celebrations including colorful costumes and parade floats, great street food, religious worship, and traditional performances.
You can start planning for your 2024/2025 trip today by deciding which of Japan's top 14 festivals and celebrations you are most interested in experiencing yourself. While there are many incredibly beautiful festivals that take place in Japan, we've listed the ones we think travelers will enjoy the most below.
1. Gion Matsuri
July 1 to 31, 2024—Kyoto
This is probably the most famous festival to take place in Japan and is one of the country's largest celebrations. Gion Matsuri, or the Gion Festival, is a celebration that began as a way to appease the gods that cause natural disasters. Today, it is an incredible event that showcases the beauty of Kyoto's ancient culture including great street food and parades filled with floats that are several stories tall carrying costumed performers.
During the celebrations, you can also check out traditional music shows, dance performances, and may even spot a real Geisha or Meiko.
Gion Matsuri is typically celebrated for the entire month of July with the largest parades and events taking place on July 1st and a smaller parade taking place on July 31st.
2. Kanda Matsuri
Early-Mid May, 2024—Tokyo
Kanda Matsuri is one of Tokyo's three biggest festivals and only happens once every two years. The next Kanda Matsuri will fall in Mid May 2025. The celebration of this festival lasts for an entire week and consists of large parades of over 300 people that make their way through downtown Tokyo.
Kanda Matsuri began as a Shinto celebration during the Edo Period, and today small Shinto shrines, known as mikoshi, are still paraded through the streets during the celebrations. The parades also include priests riding horses, dancers, and musicians.
3. Tenjin Matsuri
July 24 and 25, 2024—Osaka
Tenjin Matsuri takes place in Osaka every year and is another one of the country's top three cultural celebrations. This is a great one to attend as a traveler and especially as a history buff because the celebrations include actors dressed as Japanese mythological characters and performances of traditional music and dance.
The second day is the largest day of celebrations and includes 3,000 people dressed in Heian Period attire marching through the streets. The atmosphere of this festival is one of pure joy and fun and this is a great time to try Japanese street food at stands that are specially set up for the holiday.
At the end of the celebrations on the second day, make sure to check out the firework display that takes place over flaming boats on the river.
Where to celebrate
- The procession of floats takes place on Shijo, Kawaramachi, and Oike Streets and the main events take place on the other side of the river.
- Before the processions, the floats are displayed at the intersection between Shijo and Karasuma Streets.
- The procession goes through the streets of Kanda, Nihonbashi, Otemachi, and Akihabara.
- It starts early in the morning from the Kanda Myojin Shrine and returns there in the evening.
- On Sunday, parades are held in both the Kanda and Nihonbashi districts.
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The experience of working with Bert was amazing! Everything is clear! The route he introduced and planned for the travel in Japan was amazing! More
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We haven't taken our trip to Japan yet with Asia Highlights, but I am so impressed by the thoroughness, communication skills, and attention to detail of their hard working agent, Claire Wong. I sent an inquiry to Asia Highlights and immediately I was given Claire as my agent. She designed a trip for my family that works for us and my communications with her via WhatsApp have been excellent. She always gets right back to me with answers and suggestions. Her English is perfect. Because of Claire, I have a very high regard for Asia Highlights, and I'm glad that I chose this company for our trip to Japan. More
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Japan Trip Planning
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Bert Hu knowledgeable travel adviser.
Hello! My trip adviser Bert Hu gave very clear instructions about the my travel plan to Japan. He is very knowledgeable and guided me step by step. I highly recommend Bert Hu as a personal travel adviser. Thank you for making my future trip easily accessible. More
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Awesome
Such a great company to help us find our next family trip. We have been working with Bert Hu he is very informative and helpful. Looking forward to continuing doing business and our travels to Japan. More
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It is my first time in Japan
It is my first time in Japan, I am glad that i found Asian highlights especially meeting claire the travel agent! She is amazing. She is very helpful all through out the process, she respond quickly to all my inquiry. She made the process so smooth. During the trip, I have to praise the company for giving us amazing accomodations and the best tour guides. Claire made everything happened. There are few bumps and she solve it right away.She was honest about the things that she can not provide. It is my first time to ask for help from a travel agency , I am glad I found Asia highlights. If I will plan tour in the future I will definitely ask help for this company. I recommended this company to my family and friends! Thankyou once again. More power! Keep it up Claire! More
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Claire has listened carefully to our ideas and has created a highly customized journey for us. She has been very responsive and has shown a deep knowledge of travel options in Japan. More
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Sharon from Asia Highlights
I highly recommend Sharon and her tour guidance.She is very patient and utmost polite.I absolutely loved coordinating my iteniery with her although I was unable to travel to Japan this time.She is an absolute gem and I recommend her to make your Japanese holiday an extraordinary and hassle free experience. More
Tess Thomas, Jan 2024
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10 Day Family Vacation in Japan
We had the absolute best time in Japan! Jennifer was our wonderful tour guide in Tokyo and Ho was our amazing tour guide in Kyoto and Osaka. We can’t thank them both enough for making our 10 day sightseeing trip truly a trip of a lifetime!! More
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Trip to Japan
Family trip to Japan. Excellent itinerary, allowed for seeing many different sights in multiple cities in Japan. The tour was well-paced with enough time to explore on our own in the evenings. Tour guides were knowledgeable, had great attitudes and were accommodating, willing to modify our plans to allow us to see other sights if we wanted to as well. The vans were large and comfortable for the longer drives and water was always provided. More
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Fall in Japan
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Alisa Liu was my contact person for Asia Highlights. She was remarkably punctual, she was thoughtful, and she handle an emergency on my end, with grace and patience. She recommended great hotels in Tokyo, Kyoto and Osaka Japan that put us in the center of the action. The guides she choose were personable, punctual a knowledgeable about their cities. More
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Excellent service
Started using Asia Highlights to plan my trip to Japan. Sharon was very helpful, giving me all the information I would need for the tour. I would definitely use Asia Highlights again, when planning another trip to Asia. More
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Japan tour
Our airport pick-up went very smoothly. Our guide, Vivian, on the second day was very nice, very accommodating, took into account our preferences. In Osaka, our trip to the castle was a very long walk with lots of steps to climb and quite honestly wasn’t very interesting. But Dotonburi is a must-see and we enjoyed that very much.Our trip to Hiroshima was very memorable. I highly recommend it. Our guide, Etsuko, was very knowledgeable and kind. The trip to Miyajima island, on the other hand, wasn’t too memorable. Our next city, Kyoto, is a truly wonderful place to visit. All the temples we went to were very interesting and very distinctive from each other (Kinkakuji temple, Nijo castle, Sanjusangendo temple,Kiyumizo temple, Fushimi Inari shrine, Kasuga Taisha shrine, Tojaidi temple). The sake tour was a downer and wouldn’t recommend it.Our guide, Ritsuko, was a darling. She was very knowledgeable too and kind and warm and easy to talk to. Our last tour in Tokyo was a rainy day and Sue, our guide, was able to change our tour to the next day. She was so efficient and so accommodating and so kind and very knowledgeable too. More
Mrs Cristina Hidalgo Loris, Oct 2023
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Very good tour of Japan
Very good tour around Japan for 10 days, including Tokyo, Hakone and Kyoto. Excellent guides and experiences. Albee, the tour organiser, was always available to sort out changes to itinerary or extra requests. More
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Everything is good
All of the hotels were wonderful and our guides were super friendly, knowledgeable and flexible. We had a 10 day trip that included multiple cities and lots of different sights, we squeezed in as much as we could, including a 2 day hiking trip to Mt. Fuji (our guide Sun Nan was awesome!). Our guide in Tokyo, Jennifer, was lovely and our guide for 2 days in Kyoto, Dennis, was also super great. We did a food tour in Osaka with Vivian which was nice Sallie Fujimoto-Swun More
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Thank you for the wonderful experience…
Thank you for the wonderful experience we all truely enjoyed. From the beginning (making first contact with Sharon from Asia Highlights) to the end (Saying good bye to our amazing guide Lilly) the experience was top notch. Great communication while preparing the trip and excellent local knowledge of our tour guide. I can highly recommend Asia Highlights and would not hesitate to use them again for our next trip. More
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Vacations in Japan
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4. Obon
August 14 to 15, 2024—all of Japan
Obon is a beautiful Japanese Buddhist festival that is celebrated in either mid-August or mid-July across Japan depending on how each district interprets the ancient lunar calendar. Obon is a celebration of ancestors and a family holiday. During the festival, Japanese people believe that the spirits of their ancestors return to Earth to visit their relatives.
To welcome the spirits, many Japanese will return to their ancestral homes, clean graves, and leave food offerings at altars and temples. On the first day of celebrations, a mukaebi, or welcoming fire, is lit to help guide the spirits home. Many people will speak to the spirits of their ancestors at this time sharing life updates like new jobs, births, and events while visiting their graves.
Where to celebrate
- The first day of processions begins at the Tenmangu Shrine around 8:30 and ends at the Hokonagashi Bride.
- The second day's parade is the largest and starts around 3:30 pm from the Tenmangu Shrine traveling 3 kilometers on Oimatsucho and Shinmindosuji roads.
5. Toro Nagashi
Mid Aug, 2024—all of Japan
Toro Nagashi is an extension of Obon and is celebrated on the last day. During Toro Nagashi, people all over Japan release floating lanterns on lakes and rivers to help guide their ancestors back to the spirit world. Traditionally, the Japanese believe that all people come from water and that releasing the lanterns represents the lights of the spirits returning to the water.
Toro Nagashi is sometimes also called "the Festival of Recovery" because it was first held in 1946 to commemorate the people who died during the U.S. bombings of Tokyo and other cities during WWII. Today, you'll find the biggest Toro Nagashi celebrations at locations where major disasters occurred, but it is also celebrated in most major cities.
Where to celebrate
- The most famous Obon festival is held in Kyoto. Bonfires shaped as Chinese characters are lit on the mountains, creating a unique nighttime spectacle.
6. Sapporo Snow Festival
February 4 to 11, 2024—Sapporo
Sapporo Snow Festival is locally known as Yuki Matsuri and is held for around a week every year in Hokkaido. This is one of the country's most popular winter events and is celebrated with 400 snow and ice sculptures that are erected by competing teams all around the city.
Odori Park holds the famously large snow sculptures some of which stand at 15 meters tall and 25 meters wide. All the sculptures are lit up daily and are open to be explored until around 10 pm.
Where to celebrate
- The best place for Toro Nagashi in Tokyo is the Asakusa celebration that takes place along the Sumida River. This lantern release commemorates the people who died during the Great Earthquake of 1923.
- Another city that participates in large lantern releases is Hiroshima.
7. Aomori Nebuta Matsuri
August 2 to 7, 2024—Aomori City
This is one of Japan's most beautiful and colorful festivals, the highlight of which is a daily parade that includes large and colorful lantern floats joined by drummers, musicians, and dancers. These floats are made with paper over wrapped a wire frame and often depict gods or historical figures. Each one takes an entire year to create and is moved through the parade using human power.
On the last day of the festival, some of the floats are put on boats and displayed around the bay before a two-hour-long firework show ends the celebrations.
Where to celebrate
- Odori Park is the main place for celebrations with the largest number of statues, some of which are also the biggest.
- In Susukino, you will find about 100 ice sculptures and Tsu Dome is a family-friendly site with snow slides, snow rafting, and more sculptures. Inside the dome, there are also food stalls and a stage for performances.
8. Awa Odori
Mid August, 2024—Tokushima and Tokyo
Awa Odori, sometimes called the Awa Dance Festival, is a celebration that began in the 16th century in rural Tokushima on Shikoku Island. The festival started as a celebration arranged by Lord Awa for the opening of the Tokushima castle and included music, singing, and dancing through the night. Since then, the holiday has been celebrated every year and has become Japan's most fun-loving and lively matsuri.
Today, the festival includes a fun and colorful dance competition that features dancers wearing beautiful traditional costumes. The atmosphere of the celebrations is jovial with the lyrics of the music speaking about how everyone is a fool so you might as well dance.
Where to celebrate
- This festival is a type of Tanabata celebration and is held in towns all over Aomori Prefecture, however, the largest celebrations take place in the city itself.
- The parade normally takes a 3-kilometer-long route around central Aomori near the City Hall and Aomori Park.
9. Shogatsu
January 1, 2024—all of Japan
Shogatsu, or Oshogatsu, is the celebration of the New Year and is the most important holiday in Japan. This holiday is heavily focused on tradition and family and is widely respected because the transition into the new year is a very important time in Japanese culture. During the festival, many people throw bonenkai parties or "year forgetting parties" which are meant to help everyone leave the troubles of the previous year behind.
Leading up to the new year, Japanese people will clean their homes, decorate their houses with pine and plum trees, and eat toshikoshi soba which are noodles that symbolize longevity. It is also popular to visit a temple or shrine during the three nights of the New Year. During the three days of celebrations, the Meiji Shrine in Tokyo sees several million visitors.
Where to celebrate
- The largest celebrations take place in Tokushima which can be hard to reach because it is such a rural destination.
- You can also see the celebration in Tokyo's Koenji neighborhood which puts on a much smaller show but still attracts over a million visitors every year.
10. Nagasaki Lantern Festival
February 10th to 24th, 2024—Nagasaki
This celebration in Nagasaki was started by Chinese immigrants who lit bright lanterns to celebrate Chinese New Year. Since 1994, the festival has been celebrated by all of Nagasaki by lighting around 15,000 lanterns from small paper lanterns to large zodiac animals that can be around 8 meters tall.
The main events of this celebration include a procession of Chinese ships entering Nagasaki port, the emperor's parade, dragon dances, lion dances, Chinese acrobats, and the performance of traditional Chinese music.
Where to celebrate
- In Tokyo, before midnight, people gather at Shibuya Crossing for the countdown with plenty of bars staying open until morning.
- To experience the Buddhist ritual of joya no kane (the bell ringing), head to Zojoji, a big Buddhist temple in Tokyo.
11. Tanabata Matsuri
July 7, 2024—all of Japan
Tanabata Matsuri, also known as the Star Festival, has been celebrated for around 2000 years and is based on an ancient Chinese love story. In the story, a celestial princess and cow herder fell in love but the two were then separated by the Sky King. Eventually, the Sky King relented and the two lovers were allowed to see each other one day a year.
During this holiday, the most popular thing to do is to write a wish on a piece of paper and then hang it on a special bamboo tree in the hopes that it will be granted. This holiday is celebrated throughout July and August all across Japan. Different regions celebrate at different times, however, some of the biggest celebrations take place in early August.
Where to celebrate
- The best places to go in Nagasaki during the festival include the Shinchi Chinatown, Hama-ichi, and Kankodori.
12. Chichibu Yomatsuri
December 2 and 3, 2024—Chichibu
Chichibu Yomatsuri, also known as the Chichibu Night Festival, takes place at the Chichibu Shrine which is located around 90 minutes from central Tokyo. The main events of this festival take place on December 3rd and include parade floats made of ornately decorated lanterns that are joined by traditional music.
The festival ends in a large fireworks display that lasts for 2 and a half hours and is one of the few opportunities to see fireworks in winter in Japan.
Where to celebrate
- Sendai is around 40 minutes from Tokyo and has some of the biggest celebrations with dozens of handmade streamers hanging throughout the city.
- In Tokyo, the best place to celebrate is in the Asagaya neighborhood where they create giant paper mache sculptures.
- Osaka releases 50,000 blue lights on the Okawa River during the celebrations to represent the Milky Way that separated the two lovers in the story.
13. Omizutori
March 1st to 14th, 2024—Nara
Omizutori is also known as the Sacred Water-Drawing Festival that takes place at the Todaji Temple. This is a Buddhist festival that has been celebrated every year for over 1000 years to cleanse people of their sins and welcome the spring.
During the holiday, holy water that is said to have divine properties is transported to the temple from Obama City. Visitors are allowed to drink the water and those who wish to must take a vow of silence for multiple days before drinking.
The main event of the celebrations is the cleansing by fire. This takes place every evening of the festival when giant torches are carried to the balcony of the Nigatsudo Hall where they shower embers down on the crowd to bless them with safety in the coming year.
Where to celebrate
- The parade starts at Chichibu Shrine around 7 pm and ends at the city hall.
14. Hanami Cherry Blossom Festival
March to April, 2024—all of Japan
Hanami is also known as the Cherry Blossom Festival and is one of the most famous and beautiful times to visit Japan. During the months of March and April, the cherry blossoms begin to first bloom in the south around Osaka and then slowly spread northwards until they reach Sapporo at the end of April.
Today the Hanami, or viewing of the flowers, is celebrated with thousands of people flocking to parks and temples with sakura trees. There is often plenty of food and drink available around the area and many bring picnic supplies to parks to spend all day relaxing there.
Where to celebrate
- This festival can only be celebrated at the Todaji Temple in Nara. Once the festival is over, Japan will experience the Hanami or blooming of the cherry blossoms so you can see two festivals in one.
Explore Japan with Asia Highlights
Asia Highlights welcomes the chance to help you design your perfect trip. Whether that includes experiencing a festival and the country's rich culture or taking a foodie's tour where you can experience all the best flavors and innovative dishes of Japan. Check out some of our example itineraries below for inspiration!
- In Tokyo, head to Shinjuku Gyoen, a park with more than 1,000 trees.
- In Kyoto, Nakaragi no Michi houses the Kyoto Botanical Garden which is one of the best places to experience the cherry blossom festival.
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It was a whirlwind across a number of cities, but a very comprehensive experience across the many sides and cultures of China. Most days had sufficient activities, but weren’t overwhelming, which was great.Across cities, we had excellent tour guides, like Kitty (Beijing), Jenny (Xian), William (Guilin/Yangshuo), Kris (Shanghai), and Tony (Yellow Mountains.)
moreFrom the time we landed in Beijing until we left, we were well taken care of. My wife and I had Lily Liu as our guide and she was amazing. From arranging visits to all the different sights, to teaching us the history, it was fantastic.
moreThe tour was excellent. Selinda was very knowledgeable about all the aspects of our tour. Selinda was very interesting and knew so much Chinese history
moreWe made a private tour through South China in January 2024. Altogether Chengdu was the highlight. We had an incredible day at Emeishan. In Chengdu our guidewas Helen. She was the diamond of all. Speaking fluently English, full of interesting stories, laughing and talking all the time. We missed her the rest of our tour. We highly recommend to go to Chengdu for 3 days when visiting China, especially with Helen.
moreOther highlights are too many to mention but here are a few Ken taking us to the Terracotta Warriors and our food tour in Xian was amazing,
moreOur day volunteering at the Panda Base was truly unforgettable. Helen, our guide, provided us with invaluable insights about Chengdu and the pandas, enriching our tour with her knowledge and expertise. We're grateful to Helen for accompanying us throughout the day and showcasing the highlights of China.
moreWe had a booking with China Highlights through Silvia Ye who guarenteed a perfect organisation. In Chengdu our guide was Helen. She was the diamond of all. Speaking fluently English, full of interesting stories, laughing and talking all the time. We missed her the rest of our tour. We highly recommend to go to Chengdu for 3 days when visiting China, especially with Helen.
moreWe traveled to China during the Chinese new year and we had Kris as our guide and he is simply knowledgeable,helpful and great.
moreWe visited Guilin for 2 days and stayed in the Guilin Waterfall hotel. Guilin was absolutely beautiful! Our guide, William, was very knowledgeable and kind! He taught us so much about Guilin and the surrounding area! We really enjoyed trying the specialty rice noodles of Guilin. Our highlight was the Li river cruise.
moreAmazing tour and the guide Mr. 贺霄 was very accommodating with our needs and request as we have bought our 2 years old with us. Well explained for all the place we visited. Any additional cost were informed well ahead and didn't felt any pressure if we opt not to go for additional detour. The trip was relaxing/ laid back/no rushing with zero shopping!
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