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About Our Slogan/Logo

China Highlights International Travel Service Co. Ltd. has been the leading China-based online tour operator since 1998. In 2016 China Highlights created a sister company Asia Highlights, to extend its travel business into countries in Southeast Asia.

The business model of Asia Highlights, like that of its older sister China Highlights, is based on honesty, integrity and flexibility. Our motto is also "Discovery Your Way!"

About the Asia Highlights Logo

As a sister company of China Highlights, the Asia Highlights’ logo has its roots in the China Highlights’ one, simply replacing the word ‘China’ by ‘Asia’. We share the same values.

Asia Highlights Logo

China Highlights separated from CITS Guilin in 2015, and it is now an independent tour company: China Highlights International Travel Service Co. Ltd.

China Highlights updated its logo in December 2015, changing the Chinese characters on the seal from "中华游" to "海纳".

Its Chinese name haina (海纳) is from the Chinese proverb “Hai na bai chuan” (海纳百川 ‘The sea receives 100 rivers’), which has many meanings. To us, the new name means China Highlights can cater for customers from all countries, in a huge variety of ways. (Haina, pronounced high-naa, also sounds like the “High” and “na” from China Highlights, in reverse order.)

China Highlights Logo

What does the new China/Asia Highlights logo symbolize?

Red is the color of good luck, happiness and success in China. Brushes have always been used in ancient Chinese painting and calligraphy. The fluidity of the brush stroke in the logo reflects flexibility. The stamp (chop) bears the insignia of China Highlights’ Chinese name.

Together the brush and the chop symbolize China's long history and culture. This new logo is the updated, stylish visual identity of China and Asia Highlights.

What "Discovery Your Way!" Means

"Discovery Your Way!" means China Highlights specializes in discovery: finding out new and exciting things about China, and customizing: tailoring tours to satisfy your preferences.

This has been China Highlights’ slogan since 2006 and it sums up key areas of our service: providing a genuine China experience with unbeatable flexibility.

Since 2016, we in Asia Highlights have been striving to provide the same excellent service in Southeast Asia as China Highlights provides in China.

Discovery

For many of our customers a visit to Southeast Asia or China is a much-anticipated once-in-a-lifetime experience, and so we are passionate about creating as much access to Southeast Asia and China's unique and fascinating cultures as possible, in a limited time.

To just about all our customers the countries of Southeast Asia and China represent very foreign lands, as far removed from life at home as anywhere on the planet, so there are huge opportunities for discovering interesting and mind-broadening insights. A trip to Southeast Asia or China would be severely deficient, we believe, without a large discovery element.

You can discover many things in Southeast Asia or China with us that are not available from standard package-tour operators. We have a range of themed tours, which cater to particular interests, as well as one of the biggest varieties of Southeast Asian and Chinese destinations and attractions listed on the net, all of which can be seamlessly included in your tour.

We really allow our customers to explore and discover local food, with restaurants chosen for their quality and local representativeness, not merely convenience on the tourist track.

Your Way

As a China-based company with a large team of experienced and trained travel advisors and a 19-year online history, China Highlights has the expertise and connections with local suppliers to organize what you want in your tour in the way you want it.

We in Asia Highlights are currently developing our own wealth of expertise and connections in Southeast Asia.

10,000 satisfied customers a year vouch for China Highlights’ ability to do things their way (i.e. the customers’ way). Like China Highlights, our tours are (often individually) designed to fit the needs and interests of our customers.

There is so much on a tour of Southeast Asia or China that can be tailored to suit your needs and increase your enjoyment, all of which we can arrange at a word from you: which attractions you want to see and for how long, souvenir shopping, free-time, extra activities like learning local skills or visiting a local family, types of food offered; hotel location, room-size and facilities; or the pace of sight-seeing and transport.

Our tour guides are trained to be responsive to customer requirements while a tour is in progress, and we are available 24 hours a day to make any required changes or sort out any problems.

The exclamation mark at the end of our slogan emphasizes the attractiveness and hard-to-find-ness of such a customer-based orientation.